Creating the Perfect Corporate Video: A Step-by-Step Guide to Pre-Production, Production and Post-Production
Creating the perfect corporate video that effectively communicates your message can be a daunting task but with the right corporate video production strategy and approach you can create an impactful and memorable video. Pre-Production: The pre-production phase of creating a corporate video is arguably the most important part of the entire process. It involves planning, scripting, storyboarding, researching, budgeting and staffing for your video project. Planning: The first step in creating your perfect corporate video is to plan it out . Begin by assessing what corporate video production you want to achieve with this particular piece of content. Think about how it will reach its intended audience, how you’ll measure success and what type of content would be most effective for achieving your goals – animation or live action? Set a timeline for yourself so that all aspects stay on track during production and post-production stages. Scripting: Once you’ve established the purpose o...