Creating the Perfect Corporate Video: A Step-by-Step Guide to Pre-Production, Production and Post-Production

Creating the perfect corporate video that effectively communicates your message can be a daunting task but with the right corporate video production strategy and approach you can create an impactful and memorable video.

Pre-Production: The pre-production phase of creating a corporate video is arguably the most important part of the entire process. It involves planning, scripting, storyboarding, researching, budgeting and staffing for your video project.

Planning: The first step in creating your perfect corporate video is to plan it out. Begin by assessing what corporate video production you want to achieve with this particular piece of content. Think about how it will reach its intended audience, how you’ll measure success and what type of content would be most effective for achieving your goals – animation or live action?

Set a timeline for yourself so that all aspects stay on track during production and post-production stages.

Scripting: Once you’ve established the purpose of your corporate video, it’s time to begin scripting what will be said in it! Depending on whether you are using animation or live action footage as well as other factors like voiceover talent or music/sound effects should all play into consideration as you write out each scene or corporate video production shot list accordingly. You may even want to consider hiring a professional script writer if necessary in order to make sure everything is done correctly.

Storyboarding: Storyboarding helps bring clarity and visual direction throughout pre-production and production stages of creating a corporate video – ultimately making sure everyone involved knows exactly what needs to happen frame by frame before shooting begins which saves time during actual filming sessions! This corporate video production step requires drawing out each scene so that everyone understands their roles; from camera operators & directors down even down actors/models if needed (depending on animation vs live action).

Research & Budgeting: A big part of pre-production includes researching any potential locations where filming might take place as well as scouting talent if necessary – both require budgeting based on estimates given by various third party vendors who provide services such as location rentals etc. Additionally research should also include any legal requirements related specifically to producing videos (such copyright laws). All these details must be taken into account when putting together an accurate budget for this corporate video production stage alone which will come in handy later when producing/post producing too!

Staffing: Finally once all these steps are complete, it's the time start staffing up for shooting days ahead - from camera operators & directors down even down actors/models if needed (depending on animation vs live action), everyone's corporate video production role should already have been determined before coming onto set so nothing gets missed during filming sessions! Remember though that although some people might not need much training beforehand depending on experience level - always make sure they understand their duties fully before starting work - because there's no room left over here once everything else has been planned out perfectly already.

Production: The Production phase consists of actually capturing footage according to the plan laid out previously in the Pre-Production stage (scripted scenes + storyboard drawings). Depending upon whether you chose Animation vs Live Action techniques determines which style equipment will need to be used alongside crew size etc. For instance If using Animation techniques then things like green screens could potentially feature heavily while Live Action techniques would require cameras mounted on tripods plus lighting rigs etc… All these items should have been accounted for within initial Pre-Production budgets created earlier too!

Post Production Stage: After shooting has wrapped up it's now time to move onto Post Production Stage which brings together all elements captured previously plus any additional sound design recordings made separately outside studio environment such sound effects being added last minute etc. This corporate video production stage usually requires extensive editing software usage along with compositing tool sets depending upon type project being worked upon – Final Cut Pro X being popular choice amongst many pros today due both ease of use yet powerful feature set available within the program itself. Additionally colour grading can also occur at this point ensuring overall tone looks matches original vision set forth back when first planning began. Lastly, once a happy result is achieved, the final product is exported ready for upload distribution either online digital stores platforms alike.

Creating the perfect Corporate Video takes dedication but following our guide above can help ensure success every time. Remember to never underestimate the importance of corporate video production preparation beforehand because having a clear roadmap ahead makes the journey much smoother from start to finish. Good luck!